Who has it harder – the seller or the buyer?

Who has it harder – the seller or the buyer?

Getting comfortable with the answer to this question changed a lot for me – it made me a better selling professional, leader and now decision science nerd. Years ago, as a seller, I thought, “This sales thing is really hard!” Years later as a C-Level...
Using Video In Sales: Proposals

Using Video In Sales: Proposals

Video has pervaded our lives in an aggressive way. We knew it was out there…lurking as the next platform for communication. But now we’re using it live for all of our meetings and conversations, messing with our brain, driving us insane. But there’s...
Todd Caponi
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