Using Video in Sales – Downstream with your Proposals (cc)

Using Video in Sales – Downstream with your Proposals (cc)

Consensus selling is hard. Consensus buying is now a lot harder. Buyers are remote. Budgets are tight. How do you help? One way is through your proposals. Instead of sending it over and scheduling a call, or waiting to send it until you can do it live, I’ve...
The Final Interview: Transparency for the Win

The Final Interview: Transparency for the Win

Do you have a gap in your resume? Is there a requirement in the job description that you don’t have? How do you handle it during an interview? If you’re like most, you likely hope they don’t bring it up, and if they do, have an explanation for it? There’s an...
Sales Differentiation: The Not-So-Obvious Fourth Pillar

Sales Differentiation: The Not-So-Obvious Fourth Pillar

How do you win in a space where 56+ companies claim to have the same technology you do? Every company is looking for ways to differentiate. But there’s a not-so-obvious place to look… Every article I read on sales differentiation focuses on three categories with which...
Aha! The Key To Maximizing Customer Retention!

Aha! The Key To Maximizing Customer Retention!

It’s one thing to focus on transparency as it relates to customer “acquisition”, but what’s its impact on customer “retention”? From the recent research I’ve been digging into…EVERYTHING! To start, which trait of a...
Todd Caponi
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