Transparency – the New “Customer Experience”

Transparency – the New “Customer Experience”

Great customer experiences don’t necessarily lead to customers who stay, buy more and tell their friends. As we’ve seen across all industries, the companies who flourish aren’t necessarily the ones with the best experience – but they ARE the...
Transparency: Why wouldn’t you?

Transparency: Why wouldn’t you?

You know what I’ve NEVER heard? Someone telling me a story that starts with this: “I led the conversation by letting the prospect know where we might not be a good fit – and where our solution doesn’t quite meet their requirements.” And ends with: “This really...
What is VentureSCALE?

What is VentureSCALE?

We all know Sales Assembly, but what is its sister company VentureSCALE? Todd explains in this 4 minute video: focused on giving early-stage tech SaaS companies the foundation for scaling revenue. Classes by the world’s best. Coaching sessions. Mentors galore....
#FindDigger – How NOT To Handle A Business Mistake

#FindDigger – How NOT To Handle A Business Mistake

Five years ago today, the unthinkable happened to us, a dog family. It was the start of an insane nightmare. Before I tell the story, let me start with the end… If you are in business, you will screw up. You will make mistakes. You will upset customers. Winners own...
Should part of sales comp be tied to renewal?

Should part of sales comp be tied to renewal?

It’s 2015. Three people walk into a conference room: CEO: OF the fastest growing tech company in Chicago. Me, who we’ll refer to as “Todd”: SVP of Sales for said company, pre-Transparency Sale. Future Todd: from today, post-Transparency Sale...
Todd Caponi
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