Selling is Teaching – But If We Don’t Know How We Learn…
“If we don’t know how we learn, how on earth do we know how to teach?” – Leo Rafael Reif, President of MIT I teach. It’s the primary purpose of my business. You probably teach, too – if you’re in sales, marketing, leadership, enablement, etc. Everything...
“What drove you to write ‘The Transparency Sale’?” – Jeff Goldberg w/ Todd Caponi
In this interview, Jeff Goldberg asks me what drove me to write the book. A 4:00 video explanation. Jeff is the founder of the Sales Pro Network and hosts regular “Facebook Live” interviews. His group can be found...
The Pioneer of Sales Enablement – Mark Twain
William Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. Here’s the story: Ulysses S. Grant led the Union Army as Commanding General in winning the Civil War, then became the 18th...