Selling through a downturn: Ready or not, here it comes
Ready or not, here it comes. Whether it appears justified or logical unfortunately doesn’t matter. Things have tightened up quickly. Is it actually a downturn? Could this spark the start of a recession? Could it be even worse? On the other hand, could it be over...
How not to sell like the World Health Organization
“Coronavirus is a threat, not because of what we’ve seen already, but because of the uncertainty around it. As of yet, we don’t have a vaccine and don’t have over-the-counter medications to fight it. Be vigilant. Wash your hands. If...
Transparency with Context: How Your Negatives Sell
Breaking news: Amazon made a mistake. Before I explain, let’s start with this question: Has a 1-star review on a product ever driven you to actually buy the product? It just happened to me. I was evaluating a piece of software, and the 1-star review that did it...