When “Transparency” Goes Wrong
I’m often asked, “When does transparency go wrong?” The simple answer is – there’s a difference between positioning your solutions as being (as Tyra Banks calls it) “flawsome” versus positioning as though you suck. Remember, when a website is acting as the...
Why you should STOP sending your customers a request for feedback after they’ve had a problem!
First, let’s start with something a little counterintuitive. At Starbucks this week, I placed a mobile order, picked up the drinks for me & my wife, and when I got home I realized my wife’s drink was made incorrectly. So, I had to find a customer...
If someone can do it, why not you?
As an example of mastering something – I taught myself to ride a unicycle. It’s how I feel about just about anything – if someone like me can do something, why not me? In sales, I went all in, too. Here’s a fun video my step-daughter captured...