Didn’t Vote? Kinda Like Deciding For the Status Quo.

Didn’t Vote? Kinda Like Deciding For the Status Quo.

Tomorrow is election day here in the US – a day that politicians must feel similar to how salespeople feel on the last day of the fiscal year. It’s my hope that you’ll get out and vote, but, from a decision science perspective, I understand why some of you...
The Transparency Sale Explained (CC)

The Transparency Sale Explained (CC)

A quick 2:16 explanation of the core concepts of the book, The Transparency Sale, available for presale now on Amazon (https://amzn.to/2BxenrF) or wherever books are sold. Best Sales Book of 2019: American Book Awards Best Sales & Marketing Book of 2020:...
The Transparency Sale – Book Progress Report v2

The Transparency Sale – Book Progress Report v2

Thanks everyone for your interest in the book, The Transparency Sale. In response to so many of you asking how the process is going, here’s “Progress Report #2”: As you know, I left my role as the CRO of PowerReviews in the Spring to pursue my bucket-list goal of...
An Interview with Todd Caponi: The Transparency Sale

An Interview with Todd Caponi: The Transparency Sale

Sales is just as much science as art, and Todd Caponi is devoted to the ‘geeky side’ of sales, as he calls it. A leader with more than 20 years of hands-on sales experience across sales training, sales enablement, and executive roles (most recently as CRO...