The Four Sales Shifts You MUST Be Making

The Four Sales Shifts You MUST Be Making

Simply put, there are four core areas sales, marketing and leadership have had to shift: 1) Optimizing the message: We are now in a period where we can actually read the minds of our buyers. When the market is on an up-swing, our customers and prospects may be focused...
Empathy in Sales – Not to be confused with Sympathy

Empathy in Sales – Not to be confused with Sympathy

People llllooooovvvveee to talk about empathy in sales. Especially now! The topic of countless articles and podcast mentions. Empathy is the undisputed champion ability of top performers, right? But what is “empathy” really? If it’s so important, why...
The History of Sales – Told 101 Years Ago

The History of Sales – Told 101 Years Ago

I read a lot of sales books – but not the ones you are probably thinking about; The sales books I read are 75-150 years old. I’m an addict. My collection is now up to twenty-nine such books (1879-1969), with most between 1909-1925. Plus, I have digital...
Trust: The Accelerant Coin In The Game of Sales

Trust: The Accelerant Coin In The Game of Sales

Over the weekend, I was sitting on the couch, catching up on my reading while my kids were playing the Nintendo Switch. I got to thinking…one of the things that makes the selling profession so much fun is how every engagement is a little different, and it’s like...
Todd Caponi
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