Butter…Or Revolutionary Advancement?

Butter…Or Revolutionary Advancement?

Are You Selling the Butter…Or the Revolutionary Advancement? Imagine a convention filled with exhibits. There are two exhibits near one another: One displays an invention that will completely revolutionize communication for generations. The other is a life-sized...
The First B2B Telephone Cold Calls

The First B2B Telephone Cold Calls

The First B2B Cold Calls Do you remember making your first telephone “cold call”? You probably just did it, right? Very little forethought, other than the fact that it was part of your job. My first selling job required a certain number be made each day, selling...
“Bradford, you’re fired!”

“Bradford, you’re fired!”

“Bradford, you’re fired!” – by William W. Woodbridge In the January, 1918 edition of Business Philosopher Magazine, this story by William W. Woodbridge was printed. It’s a story of getting right with yourself. I fell in love with it, and wanted to share it...
Todd Caponi
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