Selling During World War I: Selling With Purpose
Selling During World War I: Selling With Purpose What would it be like to be a salesperson during a World War? Well, it’s happened twice, and in this episode, we explore the lens by which salespeople were asked to do their jobs during World War I. It’s an...
“Bradford, you’re fired!” A Salesperson’s Story from 1918
“Bradford, you’re fired!” A Salesperson’s Story from 1918 In the January 1918 edition of Business Philosopher Magazine, a story by William W. Woodbridge was printed. It’s the story of a down-and-out salesperson, John Bradford, who...
From Trusted – to Derided. Where the Sales Profession Went Wrong
From Trusted – to Derided. Where the Sales Profession Went Wrong The beginnings of the modern sales profession (1890-1920) were associated with trust, respect, and even admiration. 100 years later, the sales profession sits at the bottom of Gallup’s annual...
Pioneering Women in Sales: Barbara Pletcher
Pioneering Women in Sales: Barbara Pletcher Some individuals from sales history moved mountains – and nobody knows about them today! This time, I wanted to highlight one from the 1970s & 1980s – Barbara Pletcher. She noticed a void in the...