“If the truth won’t sell it, don’t sell it.” – the words of Arthur Dunn from 1919. In the early 20th century, the sales profession embraced a culture of honesty & transparency. In today’s episode:

• We start with an amazing passage from Baltasar Gracian from his 1647 book, The Art of Worldly Wisdom.
• We explore the brilliant quotes and minds of that period as it relates to honesty in sales.
• Then, we put a bow on it by theorizing on why the sales profession sits at the bottom of Gallup’s annual “Trusted Professions” list – and why honesty is the key to regaining our admiration.