In times of uncertainty, what your sales team doesn’t know WILL hurt you

Nov 4, 2022 | Video

In Japan, death row inmates aren’t told what day their execution will take place…until the morning of! They sued, calling it “inhumane”. Right now, many orgs are treating their teams like those inmates. “Will today be the day I’m riffed?” Embrace what you know. Embrace what you don’t know. Create certainty around providing updates and Q&A. Now. With uncertainty abound, what your team doesn’t know WILL hurt you.

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Todd Caponi
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