What History Got Right: Sales Forecasting
Audio Podcast
While reading and studying books and magazines on sales leadership from the late 1800s through the 1940s:
The problems of sales & leadership are almost all the same today…except for one thing. There are no articles, or even expressions of consternation, about forecasting in sales back then. I think I put my finger on why – and while it might not solve all of our forecasting issues, there’s a core question that should strike everyone who listens…
Why do we try to predict when a buyer will buy via forecasts and stages that are based on seller activities?
100 years ago, their processes NEVER were “discovery”, “qualification”, “demo”, “proposal”, “close’. Never. Listen in to what was the basis of EVERY sales process and forecasting methodology 100 years ago…a systemic recognition of buyer behavior.
Other Podcasts You Might Enjoy
The History of Email – in Sales & Marketing
I went digging...into the origins of email as a communication medium. Along the way, I found a ton of really interesting timeline milestones that are amazing, interesting, and in some cases pretty funny. So, in this episode, we explore those milestones - from...
The Rise of the Roman Empire – and the Deplorable Salesperson
The Rise of the Roman Empire – and the Deplorable Salesperson Can you imagine - a profession so deplorable that those in it were rounded up and murdered? As crazy as it sounds, I found that it actually happened during the Roman Empire B.C. In an incredible find, I...
The Nine Traits of a Successful 1913 (and current) Salesperson
Sales tips from 100 years ago If sales has changed so much, why haven't the #salestips? Reading a collection of the top sales tips in 1913 - and I swear I was reading a collection of the top sales tips today. There's no conflict...at all. What's presented as...
0 Comments