Your Grandpa was better than you at forecasting.

Todd Caponi, sales historian and author of “The Transparency Sale” explains why modern sales forecasting isn’t as good as it used to be – and what we can learn from our sales ancestors.

Spoiler alert: It’s all about the customer. AIDA: A – Awareness I – Interest D – Desire A – Action

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Sales Feed is a media network for a new generation of sellers, brought to you by Vidyard. We know that B2B selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow. We’re here to help with fresh perspectives, timely insights, and comic relief to help sellers stay sand and get ahead.