A few months ago, I issued what I called a "Severe Turnover Binge" Warning. The science was telling me it was coming...and sure enough, April's reports show the highest job change numbers in the past 20+ years. Here's the explanation as to why it's happening. In...

Do "paid for" 5-star reviews give you confidence in a product you're buying online? Or do they erode it? Then why on Earth to we trade discounts for case studies with clients - right at the goal line? Stop it!

Regardless of how you are compensated for a deal, the second you give away anything for free, you’ve driven the buyer to search under stones just like you would in a forest where you just found cash under a stone. Every. Stone. Whether you get paid for it or not....