Remote Buyer Bias in Sales – The Journey is as important as the reward.
When making a decision, our brains subconsciously stack the deck towards the easier path. If you thought “consensus” selling was hard before, imagine how hard consensus buying has become. For a buyer to gain consensus, it’s no longer a matter of walking down the...
Sales History: Snake Oil Sales – A quick story about the sales approach at Medicine Shows
Snake Oil sales was just that – often actually selling snake oil as a cure all. But what was in these medicines? Could be anything! Here’s a clip from Todd Caponi’s interview with John Moore – The Collaborator, telling the story of how sellers...
Two Minutes with Alexa: An exclusive interview about Sales
Check out this exclusive interview.: Todd Caponi interviews…his Alexa device. Two minutes – talking about sales, the Transparency Sale and the “Think Outside The Script” Virtual tour by Blissful Prospecting taking place this summer. To sign up...