Is the Cost of Inaction Strategy Hurting Your Long-Term Revenue?
Is the Cost of Inaction Strategy Hurting Your Long-Term Revenue? I’ve read the research. I believe the research. “People are more motivated to avoid pain (loss) than to pursue pleasure (gain).” It’s called Loss Aversion, and it was masterfully researched and studied...
Negotiating Keynote and Workshop For Your Sales Team – The Description
Negotiating Keynote and Workshop For Your Sales Team – The Description I’ve built my business around two key deliverables – tailored keynote speeches for organizations, primarily customer-facing teams, and training workshops. Underneath those...
The Seasons of Sales Enablement
The Seasons of Sales Enablement For individuals who do what I do (keynote speaker, sales and customer-facing team training and workshops, revenue and sales leadership training), there are seasons. While one may argue it’s another example of short-termism in...