Todd Caponi, Author at Todd Caponi

The Truth Prevails – Will You Own It?

by Todd Caponi | Jan 25, 2022 | Blog

For most companies, something has gone wrong in the past. There have been customers who haven’t loved their outcomes or their experiences with you. There have been employees who didn’t fit or didn’t have the outcome they had hoped for. Have you ever Googled your own...

The Irony of Remote Sales Leadership

by Todd Caponi | Jan 23, 2022 | Blog

The webinars. The LinkedIn posts. There has been a theme repeated almost weekly since March of 2020: “As sales leaders, we made the unexpected switch to remote leadership. Now that it appears to be here to stay…what do we do? Remote sales leadership is so hard!”...

The Purpose of Sales: Helping the Buyer Predict

by Todd Caponi | Jan 19, 2022 | Blog

The Purpose of Sales: Helping the Buyer Predict Let’s work this whole sales thing backward for a moment. Picture this. You’re considering buying something of substance. Do you make said purchase when (a) you were convinced to buy it, or (b) when you’ve made a...

Influencers a Salesperson Must Follow – In 1922

by Todd Caponi | Jan 17, 2022 | Blog

Wondering who to follow on LinkedIn? Wondering who the biggest sales influencers are? Well, it’s a new year…a time when a number of publications and companies post their perspective on who are the most worthy of your precious follows in the sales world....

It’s All Grown Up – The New ToddCaponi.com

by Todd Caponi | Jan 12, 2022 | Blog

I once knew a guy who was a senior-level exec at a technology company. He commuted 100 minutes each way every non-travel day into the city to his job. Most days, 2pm was “Advil time”. He didn’t sleep enough. He certainly wasn’t exercising enough. Sounds awful, right?...