FAFO in Sales – the Role & Impact of Trust

FAFO in Sales – the Role & Impact of Trust

FAFO in Sales – the Role & Impact of Trust Just for fun, and inspired by the great Rob Skaer, who famously discusses the FAFO chart, I decided to take a fresh look at my chart on trust. Mislead a customer. Hide the truth. Bash your competitor. Bate &...
#FindDigger – Ten Years Later

#FindDigger – Ten Years Later

#FindDigger – Ten Years Later My wife & I have always been big into rescuing pets. We currently have two dogs and three cats. Ten years ago, we had three dogs. Our kids were 4 and 2 years old, plus an older stepdaughter. One of our dogs was Digger. He was...
Negotiating in B2B: Establishing a “Sound Basis”

Negotiating in B2B: Establishing a “Sound Basis”

Negotiating in B2B: Establishing a “Sound Basis” Consider this for a moment: You get in line at your local coffee shop. When it’s time to commit and pay, would you inform the attendant that you have a budget constraint and need a discount to proceed?...