Surprise & De…De…Dismay? The Path To Dirty Revenue

Surprise & De…De…Dismay? The Path To Dirty Revenue

“Surprise and Delight” marketing. All the rage a few years ago, to the point where you would think you would be experiencing it all time. Instead, “surprise and dismay” seems to be much more prevalent. I ordered a book of 40 paper checks for my...
The Sales Profession Mattered – And Can Again Today

The Sales Profession Mattered – And Can Again Today

The sales profession truly mattered 105 years ago. It can again today. 105 years ago this week (9-14 July, 1916), 3,000 sales professionals gathered in Detroit, Michigan for the first sales conference of its kind – The World Sales Congress. The marquee keynote?...