Why does sales exist the way it does?

Why does sales exist the way it does?

Why does sales exist the way it does? Despite knowing I could ask Todd Caponi for a sales history lesson, I keep asking myself this question. Why? This morning, Justin Clifford posted this question above on LinkedIn and I love it. My answer? Well, I started writing an...
Sales Prospecting Fundamentals – From Sales History

Sales Prospecting Fundamentals – From Sales History

Sales Prospecting Fundamentals – From Sales History How often have you heard how many touches it takes to reach a new prospect? How often have you heard that cold calling is interruptive? How often have you heard that surface-level objections hide the true...
Sales Leadership: Why Celebrating Losses Wins!

Sales Leadership: Why Celebrating Losses Wins!

Sales Leadership: Why Celebrating Losses Wins! “Celebrate the losses!” A few months back, I was keynoting a revenue leadership summit for one of the largest technology companies on the planet. I said those three words…celebrate-the-losses. One leader immediately...
Sales Melon – The Commercial

Sales Melon – The Commercial

Sales Melon – The Commercial | I was asked to create a 30-second commercial for my business, and told to “make it funny”. Here was my attempt. Don’t judge… 🙂
Todd Caponi
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