The Cost of the Price Increase
The cost of the price increase. Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue. But, have you thought through the costs? The cost of selling the...
The Transparency Sale Sales Methodology
Is The Transparency Sale a sales methodology? “True salesmanship is the science of service. Grasp that thought firmly and never let go.” Arthur Sheldon, The Art of Selling, 1911 “If the truth won’t sell it, don’t sell it.” Arthur Dunn, 1919 The...
The Sales Profession: It’s original design through three sales history quotes
What was the original design of the modern sales profession? It’s easy – and with these three quotes from before 1920, we can easily figure out everything we need to know about: a) What the modern sales profession was designed to do b) How the sales...