Butter…Or Revolutionary Advancement?

Butter…Or Revolutionary Advancement?

Are You Selling the Butter…Or the Revolutionary Advancement? Imagine a convention filled with exhibits. There are two exhibits near one another: One displays an invention that will completely revolutionize communication for generations. The other is a life-sized...
The First B2B Telephone Cold Calls

The First B2B Telephone Cold Calls

The First B2B Cold Calls Do you remember making your first telephone “cold call”? You probably just did it, right? Very little forethought, other than the fact that it was part of your job. My first selling job required a certain number be made each day, selling...
Why Is The Time Right For Transparent Negotiations?

Why Is The Time Right For Transparent Negotiations?

Why Is The Time Right For Transparent Negotiations? Why are we still negotiating like it’s 1985 – when the deal itself was the peak of the selling relationship? In today’s economy, where the proliferation of information is abound, and where the deal...
Todd Caponi
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