Transparency On Demand – The Caponi Express
Transparency On Demand – The Caponi Express (Ummm…get it?) When I wrote my first book, The Transparency Sale, I honestly thought it might suck. I’d never written a book before, but I had a revelation that I felt strongly compelled to share. Transparency...
The Rise of the Chief Revenue Officer – Or Is It?
The Rise of the Chief Revenue Officer For any of us who have been in the sales and marketing world for more than ten years, you know that the title, “Chief Revenue Officer” is a fairly new one. It’s rise as an official title began to rear itself soon...
What was the first sales methodology?
What was the first sales methodology? Hubspot defines a sales methodology as a broader philosophy or set of practices that can inform how a sales process is built and conducted. Korn Ferry defines a sales methodology as a framework that outlines how your sellers...
The Transparency Sale Sales Methodology
Is The Transparency Sale a sales methodology? “True salesmanship is the science of service. Grasp that thought firmly and never let go.” Arthur Sheldon, The Art of Selling, 1911 “If the truth won’t sell it, don’t sell it.” Arthur Dunn, 1919 The...