The Truth Prevails – Will You Own It?

The Truth Prevails – Will You Own It?

For most companies, something has gone wrong in the past. There have been customers who haven’t loved their outcomes or their experiences with you. There have been employees who didn’t fit or didn’t have the outcome they had hoped for. Have you ever Googled your own...
The Irony of Remote Sales Leadership

The Irony of Remote Sales Leadership

The webinars. The LinkedIn posts. There has been a theme repeated almost weekly since March of 2020: “As sales leaders, we made the unexpected switch to remote leadership. Now that it appears to be here to stay…what do we do? Remote sales leadership is so hard!”...
The Purpose of Sales: Helping the Buyer Predict

The Purpose of Sales: Helping the Buyer Predict

The Purpose of Sales: Helping the Buyer Predict Let’s work this whole sales thing backward for a moment. Picture this. You’re considering buying something of substance. Do you make said purchase when (a) you were convinced to buy it, or (b) when you’ve made a...
Influencers a Salesperson Must Follow – In 1922

Influencers a Salesperson Must Follow – In 1922

Wondering who to follow on LinkedIn? Wondering who the biggest sales influencers are? Well, it’s a new year…a time when a number of publications and companies post their perspective on who are the most worthy of your precious follows in the sales world....
It’s All Grown Up – The New ToddCaponi.com

It’s All Grown Up – The New ToddCaponi.com

I once knew a guy who was a senior-level exec at a technology company. He commuted 100 minutes each way every non-travel day into the city to his job. Most days, 2pm was “Advil time”. He didn’t sleep enough. He certainly wasn’t exercising enough. Sounds awful, right?...
Rethinking SaaS & Services Sales Negotiations

Rethinking SaaS & Services Sales Negotiations

Rethinking SaaS & Services sales Negotiations Before moving into sales leadership, something about the sales process always stuck in my craw. I don’t know what a craw is, actually, but here was that something: Why do I need a different personality to negotiate a...
Todd Caponi
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