The Sales History Podcast
Was Mark Twain the Pioneer of Modern Sales Enablement?
Was Mark Twain the Pioneer of Modern Sales Enablement?
Audio Podcast Todd CaponiPodcast Episode DescriptionWilliam Faulkner called him “the father of American literature”. From my research, Mark Twain may also be “the pioneer of sales enablement”. In this first episode, I tell you the story of how Mark Twain saved the...
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