Transparency – Long Game Wins Short Game
Transparency – Long Game Wins Short Game
Butter…Or Revolutionary Advancement?
Are You Selling the Butter…Or the Revolutionary Advancement? Imagine a convention filled with exhibits. There are two exhibits near one another: One displays an invention that will completely revolutionize communication for generations. The other is a life-sized...
Is Rachael Ray a Recipe Thief? No…And Your Sales Idea Wasn’t Stolen Either
Is Rachael Ray a recipe thief? The answer has a lot of overlap to sales philosophy and theory…oh, and that answer is “no – she’s not” Three weeks ago, my wife was leafing through a cookbook published by the chef Rachael Ray. She landed on a...