Sales Melon – The Commercial

Sales Melon – The Commercial

Sales Melon – The Commercial | I was asked to create a 30-second commercial for my business, and told to “make it funny”. Here was my attempt. Don’t judge… 🙂
Pioneering Women in Sales: Barbara Pletcher

Pioneering Women in Sales: Barbara Pletcher

Pioneering Women in Sales: Barbara Pletcher In my nerdery, I’ve found some incredible pioneers who built the sales profession. Specifically, one you’ve probably seen me highlight a few times is Lucinda W. Prince Prince set up sales schools for women in 1905, brought...
The Challenge of a Dishonest Competitor

The Challenge of a Dishonest Competitor

The Challenge of a Dishonest Competitor “Todd, I appreciate and embrace the idea of being transparent – but here’s the problem: We’re transparent. Our competitors aren’t. And, the customer doesn’t find out until it’s too late – they’ve already gone with...
Sales Negotiations – The Irony of the Simple Concession

Sales Negotiations – The Irony of the Simple Concession

Sales Negotiations – The Irony of the Simple Concession “My budget is tight – and for me to be able to buy this gallon of mayonnaise here at Costco today, I need 10% off?” “I know this ‘bowl two games, get a third one free’ coupon expires on Saturday, but...
Todd Caponi
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