A Creed of Sales Management Standards – from 1946
A Creed of Sales Management Standards Coming out of World War II in 1945, the United States economy was rebuilding itself. The continued success of the country relied on the success of small businesses, and a great many veterans of the war were finding their...
Transparency On Demand – The Caponi Express
Transparency On Demand – The Caponi Express (Ummm…get it?) When I wrote my first book, The Transparency Sale, I honestly thought it might suck. I’d never written a book before, but I had a revelation that I felt strongly compelled to share. Transparency...
Selling in Economic Uncertainty: Messaging with Clinical Empathy
Selling in Economic Uncertainty: Messaging with Clinical Empathy We’ve seen this movie before, and we know how it ends. The times we’re in? They’re unique from the previous economic downturns, but not the most recent ones. We can actually look to the...