The Rise of the Chief Revenue Officer – Or Is It?

The Rise of the Chief Revenue Officer – Or Is It?

The Rise of the Chief Revenue Officer For any of us who have been in the sales and marketing world for more than ten years, you know that the title, “Chief Revenue Officer” is a fairly new one. It’s rise as an official title began to rear itself soon...
Your Grandpa was better than you at forecasting.

Your Grandpa was better than you at forecasting.

Your Grandpa was better than you at forecasting. Todd Caponi, sales historian and author of “The Transparency Sale” explains why modern sales forecasting isn’t as good as it used to be – and what we can learn from our sales ancestors. Spoiler...
What was the first sales methodology?

What was the first sales methodology?

What was the first sales methodology? Hubspot defines a sales methodology as a broader philosophy or set of practices that can inform how a sales process is built and conducted. Korn Ferry defines a sales methodology as a framework that outlines how your sellers...
The Cost of the Price Increase

The Cost of the Price Increase

The cost of the price increase. Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue. But, have you thought through the costs? The cost of selling the...
The Transparency Sale Sales Methodology

The Transparency Sale Sales Methodology

Is The Transparency Sale a sales methodology? “True salesmanship is the science of service. Grasp that thought firmly and never let go.” Arthur Sheldon, The Art of Selling, 1911 “If the truth won’t sell it, don’t sell it.” Arthur Dunn, 1919 The...
Todd Caponi
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