The Cost of the Price Increase

The Cost of the Price Increase

The cost of the price increase. Considering a price increase for your current customers? Why wouldn’t you? Inflation is rampant. It may be an easy way to grab a couple of point increase in revenue. But, have you thought through the costs? The cost of selling the...
The Transparency Sale Sales Methodology

The Transparency Sale Sales Methodology

Is The Transparency Sale a sales methodology? “True salesmanship is the science of service. Grasp that thought firmly and never let go.” Arthur Sheldon, The Art of Selling, 1911 “If the truth won’t sell it, don’t sell it.” Arthur Dunn, 1919 The...
The Transparent Politician?

The Transparent Politician?

Do political ads drive you nuts as they do me? While most of us cringe watching them – we don’t realize that we’re doing a lot of the same crap in sales to our prospects! Here in the United States, this week is the “midterm” elections....